2 Betties
Snack rounds with whole-food swagger.
8 Greens
Daily greens, made easy (and tasty).
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AG1 (Athletic Greens)
One scoop, 75 nutrients, zero excuses.
Agent Nateur
Non‑toxic skincare with luxury sensibility.
Algae Cooking Club
Future-friendly oil for cooks and food lovers.
Alice Mushrooms
Functional chocolate that helps you find your flow.
Almost Heaven Saunas
Cedar-built saunas for everyday ritual.
Alo Yoga
Studio-to-street essentials with a luxury feel.
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Ancestral Supplements
Nose-to-tail nutrition, simplified.
Aplós
Aplós crafts non-alcoholic spirits infused with adaptogens and hemp for a refined, soothing unwind—all flavor, no fuzz.
Apollo
Apollo Neuro is a wearable device that uses gentle vibrations to help you relax, sleep better, and stay focused by calming your nervous system and reducing stress.
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Apollo Neuro
Wearable tech that helps your body chill — literally.
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Apothékary
Herbal ‘farmacy’ blends to swap for your medicine cabinet.
ARMRA
ARMRA Colostrum is a powerful daily ritual made from nature’s original superfood—packed with immune-boosting and gut-loving nutrients to help you feel stronger, healthier, and more energized every day.
AshaPops
Crispy, crunchy water lily seed snacks.
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Astoria Activewear
Astoria creates bold, sculpting activewear designed to move with you and make you feel unstoppable—workout to weekend.
Axolt
Brain performance, upgraded.
Bala
Pretty fitness, serious burn.
Baloo Living
Cooling weighted blankets for deeper rest.
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Banyan Botanicals
Ayurvedic herbs and oils for daily balance.
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Barebells
Protein bars that taste like candy bars.
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Beach Riot
Bold, color-forward swim and active sets that go from workout to night out.
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Beam
Better days, deeper nights — backed by science, powered by plants.
BedJet
Climate control for your bed.
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Beekeeper's Naturals
Clean remedies straight from the hive.
BelliWelli
Gut-friendly snacks that still feel like dessert.
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Beyond Yoga
Soft, confidence-first activewear for every body.
Bio-Tech Pharmacal
Pharmacist-formulated vitamins with clinical standards.
Biogena One
Pharma‑grade supplements from an Austrian lab.
Biome Secret
Biome Secret blends prebiotics and botanicals into delicious drinks that support gut health, balance, and everyday energy.
Bioniq
Personalized supplements informed by your data.
Biotiful Gut Health
Kefir and cultured dairy made the traditional way.
BjornQorn
Solar-popped corn with cult-favorite crunch.
BlockBlueLight
Better light, better sleep, better days.
Blogilates
Feel-good fitness from YouTube’s mat queen.
BODi
Fitness, nutrition, and mindset — all in one place, no gym required.
Body By Barre Studio
Body By Barre Studio is your online destination for barre, Pilates, and strength training using the viral 3-2-8 Method.
BodyBio
Targeted supplements for the brain, gut, and cells.
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Bon Charge
Science‑backed light therapy and recovery tools for modern life.
Bonafide Health
Women’s health solutions you don’t have to whisper about.
Bounce Nutrition
Bounce Nutrition makes workout supplements in gummy form so fueling up feels simple, convenient, and far less intimidating.
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BrainMD
Supplements and tools to help your brain thrive.
Branch Furniture
Ergonomic office furniture that works as hard as you do.
Brandless
Brandless is a mission-driven marketplace offering affordable, high-quality wellness, home, and personal care products with a focus on simplicity, sustainability, and community impact.
Brez
BREZ blends hemp-derived THC + CBD into crisp, elevated drinks for a smooth, social buzz—no alcohol required.
Bulletproof
Bulletproof Coffee is a buttery, brain-boosting blend of coffee, MCT oil, and grass-fed ghee designed to give you lasting energy, focus, and fewer cravings—without the crash.
Buoy
Zero‑sugar electrolytes for any drink.
CalmiGo
Handheld device for on‑the‑spot calm.
Capillus
High-tech hair regrowth, done at home.
Cardio Miracle
Nitric oxide support for heart health and performance.
CastleFlexx
A smarter way to stretch and strengthen.
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Celluma Light Therapy
LED light therapy for skin, pain, and recovery.
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Chamberlain Coffee
Fun, high-quality coffee from a creator-led brand that doesn’t take itself too seriously.
Check My Body Health
CheckMyBodyHealth offers easy at-home food sensitivity tests that use a hair sample to help you identify potential triggers like gluten, dairy, and additives—so you can feel your best.
Classpass
ClassPass is a flexible membership that lets you book fitness classes, gym time, and wellness experiences at thousands of studios and gyms near you—all in one app.
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Clove
Work shoes designed for healthcare pros (and anyone who moves).
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Create Wellness
Creatine, but make it chewy.
Daily Harvest
Daily Harvest delivers chef-crafted, plant-based meals—like smoothies, grain bowls, soups, and flatbreads—that arrive frozen and ready to blend or heat, making healthy eating quick and convenient any time of day.
De Soi
Sparkling, botanical, non-alc apéritifs created for celebration without the crash.
de-liver-ance
Detox support designed for modern life.
Desert Plunge
Cold plunge culture with desert‑cool design.
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Dose
Daily supplements designed for real‑life stress, sleep, and energy.
DripDrop
The go-to rehydration for medical professionals, elite athletes, firefighters, the U.S. military, and weekend warriors alike.
Echelon
Connected fitness equipment that brings the studio experience home.
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Eight Sleep
Smart mattresses that make sleep your superpower.
Elix
TCM‑inspired formulas for cycle and whole‑body balance.
Elixir Shots
Grab‑and‑go wellness in a shot.
Embr Labs
Feel warmer or cooler with a tap.
Embr Wave
Your personal thermostat, on your wrist.
Eminence Organic Skin Care
Organic skincare that blends nature, luxury, and results.
ENERGYbits
Algae tablets for clean, steady energy.
Equip Foods
Simple, clean performance nutrition.
Everyday Dose
Mushroom coffee for calm focus.
Firm Abs
FIRM ABS creates stylish, high-performance activewear—like their signature cargo-pocket leggings—designed to empower women with comfort, confidence, and functionality for workouts and everyday adventures.
FitTrack
Smart scales and wearables for everyday insight.
Flex
Period products designed for movement and comfort.
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FlexCBD
CBD built for active recovery and stress relief.
Fody
Low-FODMAP pantry staples your gut can live with.
Forme
Posture‑correcting apparel you can actually wear out.
Free People Movement
Laidback, do-anything activewear with a little festival energy.
Gaia Herbs
Plant-powered supplements you can trust.
Gainful
Personalized protein, made for your body.
Garmin
Garmin builds GPS smartwatches for serious athletes and everyday movers — with weeks of battery, advanced training tools, and legendary durability.
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Ghia
Zero-proof apéritifs with bold, bitter botanicals — not sugar or buzz.
Gladskin
Gladskin is a skincare company offering microbiome-friendly, minimally formulated products designed to restore bacterial balance and support skin health, particularly for sensitive and eczema-prone skin.
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Glo Skin Beauty
Professional skincare and makeup that puts skin first.
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Golde
Superfood latte mixes and daily wellness basics that actually taste good.
Good Bacteria
Squeaky-clean personal care powered by probiotics.
Google Pixel
Google Pixel Watch pairs Fitbit health tracking with Gemini AI, Google Maps, and a stunning AMOLED display — built for Android users.
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Green People
Certified‑organic skincare and haircare that actually works.
Grüns
Daily greens you’ll actually remember to take.
Guinep
GUINEP turns Caribbean-inspired superfruit into bright, juicy drinks that boost your day with natural energy and flavor.
GutPersonal
Personalized gut health you don’t have to guess at.
Hairmax
At‑home laser therapy for fuller‑looking hair.
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Havn
Wearable resistance for real life — fitness that fits your day.
Healix Infrared
Infrared therapy for recovery and glow.
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Heart & Soil Supplements
Whole‑food nutrition from grass‑fed organs.
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HigherDOSE
Infrared‑powered recovery and detox tools with spa vibes.
Hiyo
Hiyo serves up functional sparkling drinks that deliver a happy, mellow mood—zero alcohol, all vibes.
HOKA
HOKA makes incredibly cushioned, supportive shoes designed to make walking, running, and everyday movement feel easier on your body.
Honed
Brain fuel for focus, clarity, and flow — no crash required.
Hooga Health
Red light therapy without the sticker shock.
HOP WTR
HOP WTR is a non-alcoholic sparkling water infused with hops, adaptogens, and nootropics, offering a refreshing, beer-like taste with mood-boosting benefits and no hangover.
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Hostage Tape
Mouth tape for quiet nights and better sleep.
Huel
Complete nutrition, fast.
HUM
HUM Nutrition offers personalized, science-backed supplements—like vitamins for skin, mood, digestion, and energy—crafted with clean, non-GMO ingredients and guided by expert nutritionists to help you look and feel your best from the inside out.
Humann
Nitric‑oxide‑supporting nutrition for heart and performance.
Hume Health
Microbiome testing with actionable plans.
Hydro Flask
Hydro Flask makes insulated stainless steel bottles and containers that keep drinks cold or hot for hours, perfect for staying hydrated on the go.
Hydrow
Hydrow is a smart rowing machine that offers immersive, full-body workouts with live and on-demand classes led by world-class athletes.
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Hyperice
Next‑level recovery tech trusted by athletes everywhere.
Ice Barrel
IceBarrel.com offers insulated, upright cold therapy tubs designed to provide an accessible and effective way to experience the mental and physical benefits of ice baths at home.
InsideTracker
Bloodwork‑based guidance for how you train and live.
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iRESTORE
FDA‑cleared laser caps for hair regrowth.
JOCKO FUEL
Clean fuel for disciplined humans.
JOI
JOI (Just One Ingredient) offers clean-label, plant-based milk concentrates and creamers made from whole foods like almonds, cashews, oats, and hemp, providing a customizable, shelf-stable, and sustainable alternative to traditional plant milks.
Katalyst
Katalyst is a smart fitness system that delivers a full-body workout in just 20 minutes using Electro Muscle Stimulation (EMS) technology, helping you build strength and tone muscles efficiently without heavy weights or joint strain.
Kencko
Kencko makes instant smoothies and easy meals from organic fruits and veggies—no fridge needed—so you can eat healthy, waste less, and feel good on the go.
Ketone-IQ
Drinkable ketones for brain and body fuel.
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Kin Euphorics
Mood-forward, no-alc beverages powered by adaptogens and nootropics.
Kindred Bravely
Maternity and nursing essentials for comfort and confidence.
Kineon
Targeted red‑light therapy for joints and pain.
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L*Space
Swim, resort, and active looks that feel like golden hour all day.
LARQ
LARQ offers self-cleaning, insulated water bottles that use UV-C LED technology to purify water and eliminate bacteria, providing a sustainable and convenient hydration solution.
Legendary Foods
High-protein snacks with zero boring allowed.
LesMills
Les Mills offers high-energy fitness classes—like BODYPUMP and BODYCOMBAT—along with sleek, science-backed workout equipment designed to bring the gym experience to your home through their Les Mills+ app.
Levoit
Air purifiers for cleaner, calmer spaces.
Lido
LIDO offers sugar-free, plant-based electrolyte powders designed for fast, clean hydration—without artificial ingredients—so you can feel refreshed and energized every day.
Lifepro
Recovery tools that fit your routine and budget.
Liquid I.V.
Liquid I.V. is a tasty electrolyte drink mix that hydrates you faster than water alone, using science-backed Cellular Transport Technology (CTT)® to deliver essential nutrients and fluids efficiently.
Live It Up
Daily wellness powders designed to support gut health, immunity, and energy with clean, plant-based ingredients.
LMNT
The cult‑favorite electrolyte drink for salty sweaters.
Lumē
Lume is a doctor-developed, whole-body deodorant that stops odor before it starts—so you can stay fresh anywhere on your body, all day long.
Lumebox
Portable red‑light therapy, simplified.
Lumen
Metabolic insights from your breath.
Lumity
Daily supplements for youthful energy and glow.
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Magic Mind
A nootropic shot for focus, calm energy, and less stress — in under two ounces.
Martie
Martie.com is an online grocery store that sells discounted, high-quality surplus and overstock pantry items, helping consumers save money while reducing food waste.
MaryRuth’s
Family‑friendly vitamins that taste good.
Medify Air
Medical‑grade air purification for home and work.
Melody Wellness
Hormone health made approachable.
Mendi.io
Neurofeedback training you can do at home.
Misfits Market
Misfits Market delivers affordable, high-quality groceries—often organic or surplus items—rescued from going to waste, right to your door.
Mito Red Light
High‑output red light panels for home use.
Mixhers
Drink mixes for hormone and cycle support.
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Mobot
Hydration meets recovery in one smart bottle.
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Momentous
Elite‑level supplements trusted by pros and weekend warriors alike.
More Labs
Products designed to optimize your life, so you can be the best version of yourself all day every day.
MUD\WTR
MUD\WTR is a coffee alternative made with organic mushrooms, cacao, chai spices, and adaptogens, offering a smooth, earthy flavor and sustained energy with just a fraction of the caffeine found in coffee.
Naked Nutrition
Protein with nothing to hide.
Nalgene
The original reusable water bottle for the past 75 years. BPA/BPS-Free. Made in the USA. Leakproof and Dishwasher-Safe.
Natalist
Natalist offers science-backed, sustainable fertility and pregnancy essentials—like prenatal vitamins, ovulation tests, and at-home hormone kits—designed by moms and doctors to support your reproductive journey with clarity and care.
Natura Bissé
Luxury skincare that feels like a facial in every jar.
NewSmile
NewSmile offers at-home clear aligner treatments that are dentist-directed and include a 3D treatment preview, free teeth whitening, and options for day or night wear, all delivered directly to your door.
Nike
Strength gear with Swoosh-level standards.
Nix
Hydration biosensor for smarter training.
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Noble Origins
Organ‑based nutrition for modern wellness.
Nordic Wave
Ice baths that look as good as they feel.
NovaaLab
Targeted light therapy for pain and recovery.
Nutrafol
Nutrafol offers science-backed, drug-free supplements that target the root causes of hair thinning—like stress, hormones, and nutrition—to promote visibly thicker, stronger hair for both women and men.
Nutrigenius+
Daily nutrition tailored to cognition and longevity.
Obé
Obé Fitness is a vibrant online platform offering 20+ fun, instructor-led workouts—from dance cardio and Pilates to strength and yoga—designed to fit your lifestyle with live and on-demand classes you can enjoy anytime, anywhere.
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Oiselle
Women-powered run gear built for speed, strength, and real life.
OLIPOP
Olipop is a low-sugar, high-fiber prebiotic soda that combines nostalgic flavors with gut-friendly ingredients to support digestive health.
Oliver Cabell
Minimalist sneakers with premium materials.
Olyra
Ancient grain breakfast, modern hustle.
Omnilux
Derm‑grade LED masks for glow at home.
OMORPHO
Stylish weighted apparel built to make movement count more.
One Trick Pony
Small-batch snacks with big personality and minimal nonsense.
Onnit
Onnit is a wellness brand that offers science-backed supplements—like its popular Alpha BRAIN® nootropic—and functional fitness gear, all designed to help you optimize your mind and body for peak performance.
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OSEA Malibu
Seaweed‑based skincare that’s clean, cool, and coastal.
Oura
A smart ring for sleep, readiness, and recovery.
Ourself Skincare
Clinical‑grade results, no needles required.
Outdoor Voices
Outdoor Voices makes versatile, feel-good activewear that’s designed for movement and built for fun—so you can look great and feel even better while "Doing Things" your way.
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Oya
Breathable, leak-resistant activewear designed for every body, every day.
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Ozlo Sleep
Wireless earbuds that help you sleep soundly through the night.
Paingone
TENS and relief tools you can use anywhere.
Pair Eyewear
Switch‑style glasses for every mood.
Pangaia
PANGAIA makes stylish, comfy clothing using innovative, sustainable materials—like seaweed fiber and recycled cotton—designed to be better for you and the planet.
Parch
Parch makes non-alcoholic cocktails inspired by the desert—bold, botanical, and crafted to help you unwind without the buzz.
PatchAid
Vitamins that stick with you.
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Peak Wellness USA
Luxury infrared saunas designed for daily ritual.
Pendulum
Next-gen probiotics for metabolic health.
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Pistakio
Ultra-smooth pistachio spread you can spoon, drizzle, or eat straight from the jar.
Plunge
Plunge.com offers premium cold plunge tubs and infrared saunas that bring spa-level recovery to your home—helping you boost energy, reduce inflammation, and feel your best every day.
PMD Beauty
Pro‑level skincare tools that fit your sink.
Popmask
Self‑heating eye masks for instant calm.
Poppi
Prebiotic soda with big flavor and good vibes.
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Primal Kitchen
Collagen‑powered wellness that actually tastes good.
Proactiv
Proactiv is a well-known acne treatment brand offering dermatologist-developed skincare systems designed to prevent and treat breakouts with ingredients like benzoyl peroxide and salicylic acid.
Prolon
Fasting-mimicking nutrition, minus the guesswork.
Promix
Clean performance nutrition without the junk.
Pulsetto
Tap into calm with vagus nerve stimulation.
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Puori
Clean, third-party-tested supplements built around transparency and purity.
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Pure Fiji
Tropical skincare straight from the islands.
Rally
Orbital massage, reimagined: quiet, precise, and ridiculously effective.
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Recess
Calm-cool sparkling drinks for mood, focus, and balance.
Redwood Outdoors
Backyard saunas built to last.
Reframe
Reframe is a science-backed app that helps you reduce or quit drinking by offering daily guidance, habit tracking, and personalized support.
ResBiotic
Respiratory health meets microbiome science.
Revive Superfoods
Revive Superfoods delivers ready-to-blend smoothies, overnight oats, soups, and plant-based meals—pre-portioned and flash-frozen—to make healthy eating effortless and delicious, even on your busiest days.
Revomadic
Smart, portable massage seat for real recovery, anywhere.
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RingConn
A smart ring that tracks sleep, stress, recovery, and daily readiness — no subscription required.
Ripple Foods
Dairy-free that doesn’t taste like a compromise.
Rise Science
Make sleep your performance edge.
Ritual
Vitamins with clean labels and traceable sourcing.
Rogue Fitness
Built-like-a-tank gear for serious training.
Saltivate
Hydration that brings the minerals.
Salus Saunas
Custom saunas for homes and hotels alike.
Samsung
Samsung Galaxy Watch combines sleek design with advanced health tracking, Gemini AI, and seamless Android connectivity.
SaunaBox
Sauna, simplified and portable.
SaunaSpace
Incandescent near‑infrared sauna therapy.
SEED
Seed offers a science-backed daily synbiotic—a blend of prebiotics and probiotics—designed to support gut health, digestion, immunity, and even skin and heart health, all delivered in a patented capsule that ensures the probiotics reach your colon effectively.
Seed
Probiotics that actually make it to your gut.
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SET ACTIVE
Match-your-mood sets and limited color drops that sell out fast.
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Shakti Mat
Acupressure mat for tension relief and deep chill.
Simple
Simple is a user-friendly health app that helps you lose weight and build sustainable habits through personalized coaching, intermittent fasting, and smart meal tracking—no calorie counting or restrictive diets required.
Sleepme
Cool your bed, not your partner.
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Smartsleep
Scientifically formulated supplements for deeper, better sleep.
Solawave
At‑home facial tools that actually do something.
Soleil Toujours
Luxury suncare that loves skin back.
Somnair
Breathe easier, sleep deeper.
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SOMO
Somosleep creates functional fitness accessories designed to improve sleep, recovery, and everyday movement through smarter support and alignment.
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Splits59
High-performance activewear with a retro track vibe and bold lines.
Sun Home Saunas
Infrared and traditional saunas with luxe finishes.
Sun Valley Saunas
Premium home saunas that make real recovery feel simple, calming, and actually doable.
Sunlighten
Infrared saunas trusted by wellness pros.
Sunwink
Botanical drinks that taste like a good mood.
Superfeet
Anatomically designed insoles to maximize energy transfer and reduce fatigue, Superfeet support can power you through workouts and workdays, marathons and mountain trails.
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Supergut
Gut-first nutrition for steady energy and happy digestion.
Swolverine
High‑performance supplements for serious training.
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Taika
Perfectly calibrated coffee and matcha — smooth energy, zero jitters.
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Taylor Dukes Wellness
Functional supplements focused on gut health, hormones, and whole-body balance.
The ’Pause Life
Menopause care you don’t have to whisper about.
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The Good Bug
Microbiome-first supplements for modern life.
The Good Patch
Peel‑and‑stick patches for sleep, stress, and energy.
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The Pod Company
Sleep pods for portable dark, quiet, and calm.
The Zero Proof
Curated non‑alcoholic bottles for big‑night flavor.
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Therabody
Deep‑tissue relief, powered by science.
TheraICE
Cold + compression gear for headache and body relief.
Therasage
Infrared and PEMF tools for recovery at home.
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Thorne
Science-backed supplements and health testing for people who like data with their wellness.
Three Wishes
High-protein, low-sugar cereal that actually slaps.
Tonal
Tonal is a wall-mounted smart home gym that uses digital weights and AI-powered coaching to deliver personalized, full-body strength workouts—all from the comfort of your home.
Transcend Foods
Fast‑acting glucose gels for people with diabetes.
TravisMathew
Where laid-back vibes meet performance gear.
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TRIP
TRIP blends CBD, botanicals, and bold flavor into calm-boosting drinks that help you unwind, stay focused, and feel good—anytime.
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Troop
Daily functional gummies powered by mushrooms and adaptogens.
True Nutrition
Custom supplements, honest ingredients.
Ultrahuman
Metabolic fitness, quantified.
Unicity
Metabolic health programs that stick.
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Varley
Refined athleisure for the ‘school drop-off → meeting → yoga’ life.
Vimergy
Pure supplements for people who read labels.
Viome
Viome offers at-home gut health tests that analyze your microbiome to provide personalized food and supplement recommendations, aiming to improve digestion, energy, and overall well-being.
Vital+
Cold plunges built for form and function.
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Vuori
Performance apparel built to move in, styled for real life.
VUUM
VUUM is a sparkling plant-based protein drink that combines 10g of pea protein with 135mg of clean caffeine from green tea and guarana, offering a light, fruity, and stomach-friendly alternative to traditional protein shakes.
WeNatal
Prenatal nutrition for both partners.
WHOOP
Performance wearable built for strain, sleep, and recovery insights.
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Wilson Sporting Goods
Game-day DNA, everyday fit.
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WISKII Active
Elevated athleisure with runway-level silhouettes and studio-ready stretch.
Withings
Withings builds hybrid smartwatches with medical-grade health monitoring — ECG, blood oxygen, and 30-day battery in a classic watch design.
Wonderfel
Wonderfeel is a wellness company that offers advanced NMN supplements designed to boost NAD+ levels, support cellular health, and slow biological aging through a blend of antioxidants and sirtuin activators.
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WTHN
Modern healing, rooted in ancient wisdom.
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Xiaomi
Xiaomi makes feature-packed fitness trackers and smartwatches with AMOLED displays, 3-week battery life, and 150+ sport modes — starting under $60.
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Yoga Bar
Snack bars built for balanced energy.
ZYN
Drink ZYN is a wellness beverage brand offering turmeric-infused electrolyte drinks that combine curcumin, piperine, vitamins C & D, and zinc to support hydration, immunity, and recovery, all crafted with clean ingredients and certified B Corp values.