BUILT

Protein bars that taste like candy: BUILT Puffs pack 15–17g of protein into a soft, marshmallowy bar with no chalky aftertaste.

BUILT is a Utah-based protein snack brand on a mission to bring "unexpected joy to protein snacking." Its best-known product, the BUILT Puff, replaces the dense, chewy protein bar with a soft, airy, marshmallow-like center dipped in a chocolatey coating.  Each Puff has 15–17g of protein from a whey-and-collagen blend and runs about 140–160 calories. The flavors read like a dessert menu: Brownie Batter, Cookie Dough Chunk, Cookies 'N Cream, and sour flavors like Pink Lemonade Squeeze. You can find them online and in stores nationwide.