Mizuno

Mizuno engineers durable, precision-built running shoes around its signature Wave Plate cushioning technology.

Mizuno was founded in 1906 in Osaka, Japan, by brothers Rihachi and Rizo Mizuno, and has spent over a century engineering sports equipment with the same disciplined, research-driven approach the brand built its reputation on. Best known in running for its proprietary Wave Plate technology — a flexible plate that provides cushioning and stability without the bulk of foam-heavy designs — Mizuno prioritizes durability, comfort, and biomechanical precision over trend-chasing. The brand's shoes are trusted by generations of runners who care more about consistent, mile-after-mile performance than flashy marketing.