We believe being healthy can be fun and simple.

We believe

Simple tracking metrics, like steps and active minutes, are some of the most accessible and impactful tools for a healthy lifestyle.

We strive to make movement enjoyable and fun in an industry dominated by perfection and performance.

With a bit of fun and motivation, you can do more today than yesterday

It’s not about being a performance athlete, it’s about showing up a little more each day.

Consistent, simple lifestyle choices add up to big change

We know health is holistic, which is why we’re introducing new ways for users to find the right products and services that support a healthy lifestyle.

Fitness has become complicated. It doesn’t need to stay that way.

Start your fitness journey with the lowest barrier to entry—tracking steps. We want users to find joy in movement, and visualize their progress using just a phone or smart watch.
Founded Company
Just a few people in a closet
2014
Our 1st Apple Watch
Became obcessed to the rings
2015
Built enterprise product
Companies love step challenges
2018
Sold enterprise product
Living the start up dream
2022
Stridekick goes independent
Just a B2C product trying to make a buck
2025

Treat yourself

Shop our favorites in fitness, sleep, nutrition and more.
LARQ Bottle PureVis™
Highlander Jacket
Your everyday “let’s do this” layer.
Eczema Cream with Micreobalance®
Biome balancing moisturizing cream for eczema-prone skin.
Proactiv+® 3-Step Routine - 90 day
The Proactiv+® acne treatment system is a hydrating option for more dry skin complexions & designed to minimize dryness & skin irritation.
The Exercise Dress
A sporty, flattering, and functional dress
Alpha BRAIN®
Supplement that helps support cognitive functions, including memory and focus
Turmeric Wellness Drink - Variety Pack
Enjoy the benefits of daily turmeric including reduced inflammation, rapid recovery from workouts, improved gut health, and an immunity boost.
Tallow Cream
Don't miss out on giving the gift of naturally glowing skin.
Womens Bio-Based Zipped Long Sleeve Top
Get that sleek, streamlined look with Pangaia's form-fitting style. Perfect for when you want to move freely and effortlessly.
Body Intolerance Test
This test checks your intolerance to 1,350 common food and non-food items, identifying the cause of your symptoms
Solo Cargo Leggings
A high-quality pair of leggings to provide support and comfort during workouts.
All-Purpose Women's High Impact Support
Giving you structured support where you need it most.
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