Black Friday Deals for Your 2027 Fitness Goals
Gear from a mix of brands for seven 2027 fitness goals, from strength at home and yoga to your first 5K, more steps, tracking, and recovery.
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Black Friday is a smart time to buy the gear that will help you keep a New Year's goal, because the best fitness plans start with equipment you'll actually use.
Here are eighteen picks from the Stridekick Shop, sorted by the goal they support. Check each brand's page for current Black Friday and Cyber Monday offers, since they change.
Shop Picks
Goal: Build Strength at Home
Goal: Start a Yoga or Pilates Routine
Goal: Feel Confident in Your Workout Clothes
Goal: Run Your First 5K
Goal: Walk More
Goal: Track Your Progress
Goal: Recover Better
Browse the full Stridekick Fitness Shop for more gear.
Goal: Build Strength at Home
A few well-chosen pieces can turn a corner of your home into a gym. Les Mills equipment is built for its class-style workouts, which stream through its separate Les Mills+ app.
Best Barbell System for Class-Style Workouts: Les Mills Barbell Set
The Les Mills Barbell Set is an ergonomic, clip-free barbell system built for BODYPUMP-style, high-rep workouts. The SMARTBAR is about 4.3 feet long and weighs 5.8 pounds, and the plates lock on with Les Mills' gator-style heads so you can switch loads quickly. Plates range from 2.2 to 22 pounds.
It's built for fast, full-body strength circuits, so check the plate weights against your goals. Les Mills says not to drop or drag the equipment.
Shop the Les Mills Barbell Set | HSA/FSA Eligible
Best Kettlebell for Life: Nike Rubber Coated Kettlebell
The Nike Rubber Coated Kettlebell is a cast iron kettlebell with a powder-coated handle and a protective rubber layer, with a wide, flat base. It starts at 9 pounds, so you can build a set over time.
Nike's warranty page gives the cast iron a limited lifetime warranty for the original purchaser under normal use, though the rubber coating's warranty is void if you drop it.
Shop the Nike Rubber Coated Kettlebell | HSA/FSA Eligible
Best Low-Commitment Starter Kit: Les Mills SHAPES Bundle 2.0
The Les Mills SHAPES Bundle 2.0 is a set of three fabric resistance bands plus sliders. It's an easy, space-saving way to add resistance to lower-body, core, and mobility work at home.
It's the lowest-commitment way to start with Les Mills gear, and a good fit if you're not ready for a if you have.
Shop the Les Mills SHAPES Bundle 2.0
Goal: Start a Yoga or Pilates Routine
For more on mat-based strength, see Is Pilates Enough of a Strength Workout?
Best Yoga Mat for Alignment: Liforme Classic Yoga Mat
The Liforme Classic has etched AlignForMe markers that guide where your hands, feet, and hips go, which helps beginners learn alignment. It's 4.2 mm thick, about 73 by 27 inches, with a natural rubber base and a PVC-free eco-polyurethane top layer, and it includes a free mat bag.
At 4.2 mm, it gives you more stability but less knee cushioning than a thicker mat. It's natural rubber, so skip it if you have latex allergies.
Shop the Liforme Classic Yoga Mat
Best Weighted Ring for Pilates and Core Work: Bala Power Ring
The Bala Power Ring is a 10-pound weighted ring built for Pilates-style and core work. You squeeze it between your hands or knees, press it overhead, or loop it around a limb, so it adds resistance to a mat workout without needing a full gym setup.
It's a good pick if you already have a mat and want something new to try.
Shop the Bala Power Ring | HSA/FSA Eligible
Best Grip Socks for Studio Classes: Toesox Full Toe Grip Socks
Toesox Full Toe Grip Socks have separate toes and a non-slip grip on the sole, so you stay put on a mat or a studio floor. They come in several styles, including the Slouch, Low Rise, and Elle.
They're a practical pick for Pilates, barre, and yoga classes where socks are required or preferred.
Shop the Toesox Full Toe grip socks
Goal: Feel Confident in Your Workout Clothes
If new clothes help you show up, they're worth buying. These three come from four different brands, for different workouts.
Best Supportive Sports Bra: WISKII Cross Back Sports Bra
The WISKII Cross Back Sports Bra has a half-moon chest design with cross-back straps for ventilation, made of a four-way stretch nylon and LYCRA spandex blend. It has removable push-up pads for customizable support, moisture-wicking fabric with flat-locked seams, and comes in 23 colors.
It's a versatile bra for lower-impact workouts. Check the support level against your activity.
Shop the WISKII Cross Back Sports Bra
Best Legging for Daily Wear: Alo 7/8 High-Waist Airlift Legging
The Alo 7/8 High-Waist Airlift Legging is Alo's most popular style, made from high-compression Airlift fabric with a subtle sheen. It hits just above the ankle, with a wide, double-layered waistband, four-way stretch, and 20-plus colors.
The compression gives it a glove-like fit that's snug but not restrictive. It works for class and for wearing out afterward.
Shop the Alo 7/8 High-Waist Airlift Legging
Best Training Shorts for Him: Ten Thousand Interval Short 7" Lined
The Ten Thousand Interval Short is the brand's flagship training short, with a four-way stretch shell, a no-pinch waistband, and laser-cut ventilation. The lined version has a built-in medium-compression liner and a pocket system (open hip pockets, a zippered side pocket, and a key pocket) that keeps your phone, cards, and keys from bouncing.
It's for anyone who works out and wants a short that stays put. If you prefer no liner, Ten Thousand makes an unlined version.
Shop the Ten Thousand Interval Short 7" Lined
an Goal: Run Your First 5K
For more running gear, see our guides to what runners can buy with their HSA/FSA and products to help your running habit stick.
Best Daily Trainer for Beginners: Brooks Ghost 18
The Brooks Ghost 18 is Brooks' go-to neutral cushioned running shoe, built for trusted, everyday miles. It has nitrogen-infused DNA LOFT v3 cushioning for a soft, responsive ride, a flat knit tongue, and a breathable air mesh upper. It comes in women's and men's versions.
It's a low-risk first shoe if you know your size.
Shop the Brooks Ghost 18 (Women's | Men's)
Best Simple Fitness Tracker: Fitbit Inspire 3
The Fitbit Inspire 3 is a slim, lightweight tracker with a color touchscreen. It tracks activity, heart rate zones, sleep, stress, and blood oxygen, and it uses your phone's connected GPS for pace and distance during runs. It has up to 10 days of battery life and includes 6 months of Fitbit Premium.
It's an easy way to start tracking without a full running watch.
Shop the Fitbit Inspire 3 | HSA/FSA Eligible
Goal: Walk More
For more walking gear, see our guide to ankle weights on walks.
Best Walking Pad: Merach UltraWalk W60 Plus
The Merach UltraWalk W60 Plus is an under-desk walking pad with a 3.5 HP peak brushless motor, a 12-level automatic incline, and a speed range of 0.6 to 4.0 mph. It holds up to 330 pounds, has an LED display with an app and remote control, and stores upright. Merach backs it with a 2-year warranty.
It's a good way to get steps in on bad-weather days or while working.
Shop the Merach UltraWalk W60 Plus | HSA/FSA Eligible
Best Adjustable Weighted Vest: Hyperwear Hyper Vest ELITE
The Hyperwear Hyper Vest ELITE is a thin, form-fitting weighted vest that doesn't bounce, with adjustable steel weights from 10 up to 25 pounds. It has a front zipper, and the slim profile lets you wear it for walks, stairs, and workouts.
Start light and add weight over time, since you can adjust the load in small increments.
Shop the Hyperwear Hyper Vest ELITE | HSA/FSA Eligible
Goal: Track Your Progress
For more ideas on gear you can buy with your HSA/FSA, see our guide to fitness gear you can buy with your HSA/FSA.
Best Smart Scale for Body Composition: Hume Body Pod
The Hume Body Pod is a smart scale with handheld sensors that scans your body in about 60 seconds using an 8-electrode, multi-frequency bioelectrical impedance system. It tracks 45 metrics, including body fat, muscle mass, visceral fat, and body water, plus heart rate, and the free app supports up to 24 users.
Any bioimpedance scale gives estimates, so watch the trend instead of single readings.
Shop the Hume Body Pod | HSA/FSA Eligible
Best Screenless Band for Recovery Tracking: WHOOP 5.0
WHOOP 5.0 is a screenless band that tracks strain, sleep, and recovery around the clock, and it can be worn on your wrist or elsewhere on your body. WHOOP says the sensors capture data 26 times per second, and the battery lasts 14-plus days.
It's sold with a WHOOP membership, in tiers the Shop lists as ONE, PEAK, and LIFE.
Shop WHOOP 5.0 | HSA/FSA Eligible
Goal: Recover Better
Progress happens between workouts. For free sleep fixes first, see our write-up on testing the 10, 3, 2, 1, 0 sleep rule.
Best Pocket Massage Gun: Theragun Mini
The Theragun Mini is a pocket-sized massage gun that delivers 2,400 percussions per minute, weighs about a pound, and fits in a gym bag. It has three speeds, three attachments (Standard Ball, Dampener, and Thumb), and 150 to 180 minutes of battery life, with USB-C charging. It's suggested to use it for 10 to 20 minutes on problem areas.
As with any massage tool, skip injured or bruised areas and check with a doctor if you have a medical condition.
Shop the Theragun Mini | HSA/FSA Eligible
Best Nightstand Sleep Tracker: Hatch Sleep Clock
The Hatch Sleep Clock combines a sunrise alarm, sound machine, and contactless sleep tracker. It sits on your nightstand and monitors breathing, movement, and sleep stages without anything on your body, and the Hatch app uses your patterns to suggest a better bedtime routine.
Sleep tracking is included without a subscription, and Hatch+ is optional for extra audio content. Treat the sleep stages as estimates.
Shop the Hatch Sleep Clock | HSA/FSA Eligible
Best Lounge Set for Rest Days: WISKII Cozy Vibes Lounge Set
The WISKII Cozy Vibes Lounge Set pairs an oversized top with joggers in the same super-soft brushed fabric from WISKII's Lounge Series, which WISKII says is cozy and warm. It's made for rest days, travel, and low-intensity wear.
Rest days are part of any plan, and an outfit you love makes them easier to take.
Shop the WISKII Cozy Vibes Lounge Set
Before You Buy
Pick the goal first, then the gear. The best purchase is the one that removes the biggest obstacle: no equipment at home, no comfortable shoes, no way to track progress. Buy for the habit you'll keep.
Check sizes first. Clothing and shoes are the easiest to get wrong, so check each brand's size chart.
Start light with weights. For barbells, kettlebells, and vests, begin with a light load, and check with a doctor first if you have bone, joint, or balance concerns.
HSA/FSA funds are for you, not gifts. They can generally only be used for you, your spouse, and your tax dependents. Several picks carry the HSA/FSA badge, and some may need a letter of medical necessity. Prices and offers change, so check each page for current ones.
Which 2027 Goal Gear Should You Buy First
Start with the goal that matters most to you and buy the one thing that removes the biggest obstacle. If it's strength at home, a kettlebell or the Les Mills bands are an easy start. If it's yoga or Pilates, a good mat and grip socks. If it's confidence, an outfit you love. For running, shoes come first, and for walking, a pad or a vest. If tracking keeps you motivated, add a scale or a band, and if you're sore or sleeping poorly, start with recovery.
Whatever you choose, check each page for current Black Friday and Cyber Monday offers. For the details on HSA/FSA, see HSA vs. FSA: How Do These Things Work? and How to Save an Average of 30% Using Your HSA or FSA With Truemed, and browse everything eligible in the HSA/FSA Shop.