Prime Protein
Prime Protein is Equip’s flagship protein powder made from grass-fed beef protein isolate that’s easy to digest and actually enjoyable to drink.
Each serving delivers 21g of complete protein with all 9 essential amino acids, plus naturally occurring collagen and gelatin to support joints, gut health, and recovery. Unlike whey, it’s gentle on the stomach, and unlike most protein powders, it doesn’t taste chalky or artificial.
This is protein for people who want something simple, effective, and realistic to stick with.
HSA/FSA eligible
Buy this with your HSA/FSA.
Look for our sticker on eligible items!
Learn how to pay with HSA/FSA21g grass-fed beef protein isolate per serving
Includes collagen and gelatin
All 9 essential amino acids
Third-party tested, doctor-formulated
Tastes like a milkshake (legitimately good)
Available in multiple flavors, including chocolate and vanilla
"I've tried so many protein powders and they all taste terrible or upset my stomach. Prime Protein tastes incredible—like an actual chocolate milkshake—and my digestion is fine. The collagen is a bonus."
Equip Foods
Simple, clean performance nutrition.
