Prime Protein is Equip’s flagship protein powder made from grass-fed beef protein isolate that’s easy to digest and actually enjoyable to drink.

Each serving delivers 21g of complete protein with all 9 essential amino acids, plus naturally occurring collagen and gelatin to support joints, gut health, and recovery. Unlike whey, it’s gentle on the stomach, and unlike most protein powders, it doesn’t taste chalky or artificial.

This is protein for people who want something simple, effective, and realistic to stick with.

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