The Prime Bar combines 20g of grass-fed beef protein with collagen and colostrum in a bar that actually tastes good.

Equip spent 18 months developing this recipe to get the texture right—it's fudgy and satisfying, not chalky or gritty like most protein bars. There are no seed oils (a rarity in protein bars), no artificial sweeteners, and minimal ingredients. The colostrum adds immune support and gut health benefits on top of the protein.

Users rave about the taste and texture, saying it's the first protein bar that doesn't taste like a compromise. The combination of protein types (beef isolate + collagen) provides a complete amino acid profile for recovery and muscle support.

Third-party tested and doctor-formulated. Multiple flavors available. It's the protein bar you'll actually want to eat.