Bulletproof is functional nutrition, here to prove that better is closer than you think. We reimagine nutrition with science-backed and thoughtfully sourced ingredients to create quality additions to your daily wellness routine. Whether you’re supplementing your vitamin intake or fueling your workout, Bulletproof can help you discover what better feels like.

In the early 2000s, Dave Asprey discovered the unique energy boost from a cup of yak-butter tea in Tibet. Unlike typical tea or coffee, this sparked his mission to replicate that body and brain energy back in the U.S. Using grass-fed butter and MCT oil, he created Bulletproof Coffee for sustained energy.

In 2009, the recipe was shared on his blog, and with the click of a button, it ignited our journey into a brand focused on traditional and science-backed ingredients to help you feel your best.