Find confidence with a simple weight loss plan that actually works. Build consistent habits that go beyond just weight loss—all tailored to fit your lifestyle.

Meet Simple, the award-winning app that pairs habit trackers with an easy-to-follow plan guided by a motivating, smart coach who proactvely adapts your plan to you.

Simple is your key to long term weight loss and well-being. Learn to eat healthy, fast safely, and move & hydrate more with practical, personalized, and positive coaching — powered by science and AI.