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Squeaky-clean personal care powered by probiotics.

Certified‑organic skincare and haircare that actually works.

Daily greens you’ll actually remember to take.

GUINEP turns Caribbean-inspired superfruit into bright, juicy drinks that boost your day with natural energy and flavor.

Personalized gut health you don’t have to guess at.

HOKA makes incredibly cushioned, supportive shoes designed to make walking, running, and everyday movement feel easier on your body.

HOP WTR is a non-alcoholic sparkling water infused with hops, adaptogens, and nootropics, offering a refreshing, beer-like taste with mood-boosting benefits and no hangover.

HUM Nutrition offers personalized, science-backed supplements—like vitamins for skin, mood, digestion, and energy—crafted with clean, non-GMO ingredients and guided by expert nutritionists to help you look and feel your best from the inside out.

At‑home laser therapy for fuller‑looking hair.

Wearable resistance for real life — fitness that fits your day.

Healix Infrared

Infrared therapy for recovery and glow.

Heart & Soil Supplements

Whole‑food nutrition from grass‑fed organs.

Infrared‑powered recovery and detox tools with spa vibes.

Hiyo serves up functional sparkling drinks that deliver a happy, mellow mood—zero alcohol, all vibes.

Brain fuel for focus, clarity, and flow — no crash required.

Red light therapy without the sticker shock.

Mouth tape for quiet nights and better sleep.

Complete nutrition, fast.

Nitric‑oxide‑supporting nutrition for heart and performance.

Microbiome testing with actionable plans.

Hydro Flask makes insulated stainless steel bottles and containers that keep drinks cold or hot for hours, perfect for staying hydrated on the go.

Hydrow is a smart rowing machine that offers immersive, full-body workouts with live and on-demand classes led by world-class athletes.

Next‑level recovery tech trusted by athletes everywhere.

IceBarrel.com offers insulated, upright cold therapy tubs designed to provide an accessible and effective way to experience the mental and physical benefits of ice baths at home.

Bloodwork‑based guidance for how you train and live.

Clean fuel for disciplined humans.

JOI (Just One Ingredient) offers clean-label, plant-based milk concentrates and creamers made from whole foods like almonds, cashews, oats, and hemp, providing a customizable, shelf-stable, and sustainable alternative to traditional plant milks.

Katalyst is a smart fitness system that delivers a full-body workout in just 20 minutes using Electro Muscle Stimulation (EMS) technology, helping you build strength and tone muscles efficiently without heavy weights or joint strain.

Kencko makes instant smoothies and easy meals from organic fruits and veggies—no fridge needed—so you can eat healthy, waste less, and feel good on the go.

Drinkable ketones for brain and body fuel.

Mood-forward, no-alc beverages powered by adaptogens and nootropics.

Kindred Bravely

Maternity and nursing essentials for comfort and confidence.

Targeted red‑light therapy for joints and pain.

Swim, resort, and active looks that feel like golden hour all day.

LARQ offers self-cleaning, insulated water bottles that use UV-C LED technology to purify water and eliminate bacteria, providing a sustainable and convenient hydration solution.

The cult‑favorite electrolyte drink for salty sweaters.

Legendary Foods

High-protein snacks with zero boring allowed.

Les Mills offers high-energy fitness classes—like BODYPUMP and BODYCOMBAT—along with sleek, science-backed workout equipment designed to bring the gym experience to your home through their Les Mills+ app.

Air purifiers for cleaner, calmer spaces.

LIDO offers sugar-free, plant-based electrolyte powders designed for fast, clean hydration—without artificial ingredients—so you can feel refreshed and energized every day.

Recovery tools that fit your routine and budget.

Liquid I.V. is a tasty electrolyte drink mix that hydrates you faster than water alone, using science-backed Cellular Transport Technology (CTT)® to deliver essential nutrients and fluids efficiently.

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