Every March, we fall in love with the upset. The underdog. The comeback. The moment when anything feels possible.

That energy isn't just for basketball. It’s for the rest of us, too.

Most of us aren't pros. We're squeezing in steps between meetings, school drop-offs, and dog walks. 

So why not inspire your own Cinderella story?

We're launching our first-ever March Madness Sale on Stridekick Pro. 🥳 New subscribers save up to 23% on their first 3 months. Offer ends March 31.

Because sometimes the biggest comeback of the season is yours.

🏀 Dunk on this Limited Time Discount

Through March 31, new Stridekick Pro subscribers can save up to 23% for their first 3 months:

• Pro10: $9.99/mo for 3 months, then $12.99/mo
• Pro20: $19.99/mo for 3 months, then $24.99/mo
• Pro50: $39.99/mo for 3 months, then $49.99/mo

Not sure which tier fits your group?

👉 Compare plans here.

After three months, standard pricing resumes automatically. New subscribers only. This discount disappears on March 31, get it before the buzzer runs out!

Why March Is Actually the Perfect Time to Start a Step Challenge

If you’ve been thinking about running a challenge this year, this is the best time to lock it in.

March is one of those months where people are genuinely ready to move. Winter is (mostly) behind us. The days are getting longer. Energy is higher. People want to get outside again. And with brackets everywhere, it’s the perfect time to turn that competitive energy into a challenge.

Research backs this up: people increase their daily activity by 23% when they're part of a challenge. Imagine adding a little bracket competition on top of that. 

March Madness Challenge Ideas to Run with Pro

Want something you can launch fast? Start here:

The Bracket Fitness Challenge
Run one Team Leaderboard for the full month and seed 8 or 16 teams. Each week, the top team in each matchup advances. Upsets. Consolation rounds. Cinderella runs. It’s the closest thing to tournament energy you can get in step form.

The Cinderella Story Approach
Stack an Individual Leaderboard with a monthly Target (like 250,000 steps). The leaderboard fuels competition. The Target gives everyone a personal win. Each week, spotlight the biggest improvement as your official Cinderella Story. Underdogs stay in it. Engagement stays high.

Want the full breakdown of all six formats — including Sweet Sixteen active minutes, Championship Week streaks, and the Simple Team Showdown? Get all our March Madness ideas here.

And if you want to plan beyond March, here's what the rest of the year could look like: Stridekick's Annual Fitness Challenge Calendar.

If you’ve been waiting for the right time to launch your challenge, this is it. 

What Perks Does Stridekick Pro Include?

Privacy. No randos allowed. You invite who you want, when you want.

Longer Challenges. With Pro, challenges can last up to 45 days. More time to compete and build healthy habits that last.

More participants. Whether you've got 10 people or 50, Pro scales with you. Choose the plan that’s right for your crew.

5 Challenge Types to Keep Things Interesting. With Pro, you can choose from:

• Leaderboard – See who racks up the most activity
• Streak – Hit your goal every day without breaking momentum
• Daily Habit (Freestyle) – Track consistency around any habit
• Target – Work toward a collective goal together
• Virtual Race – Travel a real-world route as a team

Multiple Ways to Track Movement. You’re not limited to steps. Translation: there’s no excuse for “this isn’t my thing.” Choose what works for your group:

• Steps – Simple and accessible
• Distance – Great for runners, walkers, cyclists, hikers
• Active Minutes – Counts yoga, cycling, swimming, strength training
• Custom Activity – Track anything your group agrees on

Want to think outside the steps box? Here are 10 creative challenge ideas you might not have considered:

Leaderboards and real-time analytics. See who's leading, who needs a nudge, and how the whole team is tracking — in real time.

Priority support. When you have a question, you get an answer fast. 

👉 Compare plans and start your challenge here.

Who Is This For?

If you’ve been looking for a sign to try Pro or you're running a fitness challenge for friends, family, a gym, a sports team, or any group that thrives on friendly competition — this is for you.

The Fine Print (It's Pretty Simple)

• New subscribers only
• The discounted rate applies for the first 3 months
• Standard pricing kicks in automatically after that
• Offer ends March 31 

Ready to start your Cinderella Story?

Hit the upgrade button in the app, pick your plan, and set up your first challenge.

Upgrade to Pro in app and lock in your savings today!

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